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The Bite Heard ‘Round the Internet: Why Fast-Food CEOs are Suddenly Competitive Eaters

If you’ve been on social media lately, you’ve probably seen a lot of high-powered executives doing something they usually do behind closed doors: eating. The “Burger Wars” have officially moved from the drive-thru to the FYP, and it all started with a single, “cautious” nibble. The “Product” Heard ‘Round the World It began when McDonald’s […]

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The Bite Heard ’Round the Internet: Is the McDonald’s CEO Afraid of His Own Burger?

In the world of corporate PR, there is a golden rule: Eat the product. McDonald’s CEO Chris Kempczinski is currently learning this the hard way. A video of him sampling the chain’s new 1,000-calorie heavyweight burger has gone viral for all the wrong reasons. Instead of a hearty “I love my job” chomp, viewers witnessed

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